Simon Bardrick

Tech Sector Professional | Digital Commerce & Content Marketing Leader
Prague, CZ.

About

Highly accomplished tech sector leader with 20 years of expertise in digital commerce and content marketing, specializing in driving innovation and delivering measurable business outcomes. Proven success in building and coaching high-performing multidisciplinary teams, executing C-level strategic projects, and designing B2B retention and acquisition solutions that significantly boost customer value and revenue. Adept at fostering collaborative relationships across diverse stakeholders to achieve global growth directives.

Work

Independent SaaS Consultant
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SaaS Consultant

Prague, Czechia

Summary

Led strategic initiatives for AI healthcare, Cloud Native, and Augmented Reality platforms, focusing on content, communication, and educational experience development.

Highlights

Developed AI healthcare content and diagnosis agents, enhancing patient-clinician connectivity and streamlining medical information access.

Contributed to the design and implementation of a Cloud Native development platform (DevOps), optimizing infrastructure for scalable solutions.

Spearheaded the creation of an Augmented Reality Cloud Studio, enabling innovative production of educational content experiences.

Improved digital healthcare content and communications, significantly enhancing teaching methodologies and patient understanding in medicine.

Socialbakers A.S.
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VP Demand Generation & eCommerce

Prague, Czechia

Summary

Led the transformation of Socialbakers' demand generation and eCommerce, driving significant growth in sales, customer retention, and brand visibility through data-driven strategies.

Highlights

Grew e-commerce sales by 400%, increased customer retention by over 30%, and boosted up-sell revenue by 20%.

Multiplied Sales Qualified Leads (SQLs) and leads by 300% and assignments by 200% through revenue-converting content and advanced attribution analysis.

Expanded audience reach and improved funnel metrics via strategic paid social and search campaigns.

Accelerated speed to market by streamlining digital content workflows, including scheduling, creation, sign-off, and publishing.

Orchestrated the transformation to a comprehensive cloud ecosystem, integrating digital channels, data management, and project tools to enhance operational efficiency.

Cycl WingLights
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Co-founder and Head of Growth & Content

London, United Kingdom of Great Britain and Northern Ireland

Summary

Co-founded a successful cycling safety startup, leading growth and content strategies from ideation to market launch and securing significant funding and recognition.

Highlights

Successfully crowdfunded 200% of the target fund through global press and social community engagement, pre-selling the initial product batch.

Secured prestigious accolades including the Santander Entrepreneurship Silver Award and Pitch@Palace finalist status, along with UK Government, Trade & Investment entrepreneurs' sponsorship.

Kaspersky Lab
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Head of Digital Content and Globalisation (eCommerce)

London, United Kingdom of Great Britain and Northern Ireland

Summary

Directed global digital content and eCommerce strategies for Kaspersky Lab, driving B2C and B2B demand generation and revenue growth through international program implementation.

Highlights

Doubled B2B revenue within two years, consistently generating high volumes of quality leads.

Boosted organic traffic by 30% by scaling content to 34 languages through efficient localization, saving $1M annually.

Managed multiple global product launches and announcements, reducing publishing cycles and enhancing workflow flexibility.

Built field sales trust by ensuring high-quality global communications and migrating all web content to a unified CMS with integrated TMS.

Expedited delivery of country-level, customer-ready programs and communications through optimized localized content workflows.

Oracle Corporation
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Group Leader Oracle.com International Content

London, United Kingdom of Great Britain and Northern Ireland

Summary

Led the transformation of Oracle's international content strategy, transitioning legacy teams to a 'Digital Agency Model' to deliver progressive digital services globally.

Highlights

Transformed offline sales and marketing campaigns into digital initiatives, significantly uplifting reach, key metrics, and revenue results.

Instituted proven digital marketing best practices, transferring innovative methods and processes across the organization.

Scaled organizational production and communication capacity by a factor of 10 for corporate programs.

Successfully completed the migration of all international content to Oracle's next-generation content management system.

Facilitated seamless global virtual team collaboration across diverse stakeholders, including territorial team members, channel partners, and external agencies.

Sun Microsystems, Inc.
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Group Leader Global Content & Online Comms

London, United Kingdom of Great Britain and Northern Ireland

Summary

Centralized and transformed digital marketing for Sun Microsystems, providing comprehensive global marketing services and managing five time-zone teams.

Highlights

Generated 1 million B2B qualified leads through digital services, contributing to a $2 billion sales pipeline by integrating MQLs with the sales CRM.

Achieved annual savings of $8M by unifying worldwide sites under a single service within three years, significantly enhancing operational efficiency across regions.

Increased worldwide traffic by 25% to 200% across regions through the deployment of innovative SEO strategies and improvements.

Expedited worldwide corporate announcements, delivering content in two hours across 26 languages and 76 customer and partner websites.

Built, trained, and led high-performing international teams across Europe, South America, Asia, CIS, and Australia.

Education

Bayes Business School
London, United Kingdom of Great Britain and Northern Ireland

Post Graduate Diploma (Distinction) Masters

Innovation, Creativity & Leadership

Grade: Distinction

Courses

Technologies

Creativity & Innovation

Creativity and the Creative Industries

The Psychology of Creativity & Innovation

Creative Problem Solving & Leadership

Delivering Innovation

Intellectual Property Law & Management

City University, London
London, United Kingdom of Great Britain and Northern Ireland

BSc (2:1 Honours) Degree

Computer Science

Grade: 2:1 Honours

Publications

Being the Best at Email – for Dummies

Summary

Authored a publication focusing on best practices for email communication.

Skills

Digital Marketing & Strategy

GTM Strategies, Multi-channel Digital Communications, Content Marketing, SEO/SEM, Social Media Marketing, Paid Campaigns, Data Analysis & Reporting, Product Positioning, Brand Building, Campaign Management, Web Performance, UX, Customer Content Management, E-commerce, Demand Generation.

Project & Program Management

Project Management, Prince 2, Agile Methodologies, Workflow Optimization, Cross-functional Leadership, Resource Management, Budget Management, Time Management, Negotiation.

Technology & Platforms

Cloud Technologies, SaaS, DevOps, AI Healthcare, Augmented Reality, Salesforce, Marketo, HubSpot, Google Analytics, Google Studio, Mixpanel, Tableau, WordPress, Tridion, Oracle UCM, Documentum, SDL, World Server, LionBridge, Oracle Project, OmniPlan, Confluence, Jira, SharePoint, Monday.com, OpenText, Base Camp, Figma, Affinity, Adobe XD, Photoshop, InDesign, X-code, Ionic, JavaScript, CSS, Google Apps Script, Perl, Customer Data Platforms, CRM, Content Management Systems, Data Management Platforms, Paid Media Channels, Programmatic DSPs, Sales & Marketing Automation, Translation Management, Digital Asset Management, Device Prototyping, Creative Applications & Coding Frameworks, Payment & Governance.

Business Development & Sales Enablement

B2B Sales, Lead Generation, Customer Retention, Up-selling, Revenue Growth, Sales CRM Integration, Attribution Modeling, Market Entry Strategies, Customer Business Needs.

Leadership & Team Management

Team Leadership, Coaching, Mentorship, Virtual Team Management, Cross-Cultural Communication, Stakeholder Management, Organizational Transformation, Change Management, Global Team Management.

Governance & Compliance

Information Protection, Data Protection, GDPR.